Product Info

DC Direct launched an action figure line that was based on the American Magazine Mad, in 1998. Mad or MAD is an American Humor magazine founded in 1952 by Harvey Kurtzman and William Gaines. The magazine started as a comic book before it grew to become a favorite among the audiences. It covers various topics that are usually satirical, comedic, or political.

Its characters, like the iconic Alfred E. Neuman, Black Spy, and White Spy, soon had lots of following. I guess it felt like a great idea for DC Direct to turn these characters into unforgettable action figures.